REPORT The 2024 state of demand gen. We surveyed 1,500 B2B marketers from around the world to better understand the modern B2B marketer and the state of the demand gen industry. This research uncovered new and emerging industry trends and helped establish some new benchmarks for 2024.

This report will explore key questions like:

• What demand gen strategies are working?
• How are marketers interacting with third-party vendors?
• How are marketers using data to enhance demand gen strategies?
• How are marketers measuring and evaluating ROI of demand gen tactics?

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